Category: Marketing
This week's roundtable was organized in collaboration with my partner MAD Incubator, a technology incubator in Malaysia that is dedicated to giving technopreneurs a chance to succeed and make a difference.Continue
Many web designers or small web design businesses are lost when it comes to gaining new web design clients. It's true, many web designers get much of their business through repeat clients, but what happens when you don't have much for referral business at all? This can definitely be the case when one is just starting out, or if you're changing your niche and business model.Continue
He's been mocked by Russell Howard, he's been at the school protest, he's been spotted at the news report of a building fire in Peckham, he's been seen laying down flowers at the memorial of victims of the 7/7 attack.Continue
Sugar CRM’s new customer relationship management web software Sugar6 includes strengthened social network integrations, allowing users to view Facebook profiles from within the product. Facebook vanity URLs or user IDs can be pinned to contact files or added as dashboard feeds, allowing previews of activity on the site. There is no social authorization system within Sugar6, though, so users must log in on Facebook.com on the same web browser and can only see profiles they usually have access to, such as public profiles and friends.
Sugar is one of a number of social CRM software providers, all of whom are trying to help businesses to figure out sales leads and other relationships from existing social data.Continue
Each time a new gadget craze sweeps the Internet, there's a high probability that the movers and shakers in the advertising world will be among its earliest (and most enthusiastic) adopters ⎯ especially if the brand name "Apple" is attached.Continue
You probably have a good idea of how many page views and unique visitors your company's website gets, but how many people are truly interacting with your brand? How successful are your digital marketing efforts?
Traditional Web analytics metrics can provide a ton of actionable intelligence about your site's users, but only when they're combined with other measurements does the full picture start to emerge. With so many measurements and data points flying across your desktop, it's hard to know where to focus. Here are five metrics to pay particular attention to.Continue
What is the point when a CRM application becomes a collaboration service? And when does a collaboration service become a CRM application?
These are question we ask ourselves when we see the range of services with features that combine these two related application environments.Continue
These days, it's no longer enough to have an inviting storefront and amazing products on your shelves, whether physical or digital. Fueled by social networking and search engines scrambling to keep up, the Web is now happening in real time. How can a small company stay competitive?
One critical component of the answer to that question is something that most businesses have never had to consider doing in the past: Become a publisher. Continue
PBworks (formerly PBwiki) today released a Customer Relationship Edition of its enterprise collaboration software. Unlike most existing CRM apps, which are primarily reporting and management tools, PBworks’ new app is is designed to be used at all stages the sales cycle for external collaboration with prospects and customers, and allows users to:Continue
Earlier this year, Google added 